Video Podcasts
As podcasts grow in popularity, so too does the desire for visuals. Around 60% of communication is nonverbal, so including video increases engagement. Additionally, video podcasts unlock YouTube's unique audience and increased visibility.
Production
We can recommend best recording practices to help get you started. One of the main considerations is which software you use - isolated video and audio tracks allow more flexibility with your final product. We’ll also suggest the best microphone to fit your budget, the optimal recording location in your home or office, and design a workflow strategy to get you well ahead of your release schedule.
Post Production
Once you’ve recorded your episodes, we can remove as much of the fluff as you like - through story editing, we’ll distill your podcast down to the best content. In mastering we use EQ, de-noising, and other plugins to create that final layer of polish. We work with your visual assets and integrate them into the final episodes to ensure that your brand identity stays consistent. All of our podcasts are mixed to -16 LUFS to ensure volume consistency throughout.
Content Management
We can manage uploading your content as well. We’ll create episode titles and show notes with ideal metadata optimized for SEO in mind. These show notes can be used for both audio and video platforms. Once we discuss your preferred release schedule, we can set finalized episodes to release automatically.
We provide video as well as audio deliverables so that you can upload to both video and audio platforms. The video is exported in a format optimal for streaming video.
Growth Roundtable - Pearmill
Pearmill is a young agency structured to excel in digital performance marketing. Growth Roundtable is a video podcast that repurposes Pearmill’s live webinars into evergreen content. Each episode features thought leaders discussing the current state and future of digital marketing.
Pinto takes the raw audio and video files from webinars and edits them, removing any long pauses or technical difficulties, bringing the best content to the forefront. We deliver polished episodes, with intro and outro sequences using Pearmill’s branded assets.
Diaries of a Life Coach -
Larisa Dalton
Diaries of a Life Coach follows Larisa Dalton on her life coaching, business building journey. Starting from scratch, she outlines the steps that she’s taking to grow her company and brand. Larisa also interviews other life coaches who share their wisdom as well as their challenges.
Pinto takes the raw audio and video files from Larisa’s remotely recorded interviews and edits them - we use story editing to bring the original length of 45-60 minutes down to around 30 minutes of the most engaging moments. Episodes are delivered in both video and audio format as Larisa uploads to YouTube as well as Apple Podcasts, Spotify, and other audio podcast streaming services. We also use Larisa’s music and branded visual assets for her intros and outros.